I love to read the classifieds. It's probably the same part of me that enjoys going through catalogs and circling all the things I like (I rarely buy, I just 'window' shop). My favorite part about the classifieds, though, is when things are written in a humorous way.
I'm not sure that's always a positive thing. In fact, I wouldn't be using that as my tag line if I was trying to sell something.