Yoga- Oh! Guh!
In the mail last week I found (to my delight) a new catalog--I love catalogs--from Athleta.
Now, first, lets just clarify that I've never purchased anything from these guys before, but I imagine that Gap sold them my address. I'm okay with that... I like junk mail.
But here's the point. As your strolling through the catalog you come across a yoga section with what I can only describe as some of the worst marketing I have ever seen.
Why?
Because the photos clearly and decisively distracted me from the product.
Let me give you an example:
I'll wait... go ahead click on it. ::cleans fingernails::
Yes. You see. I'll bet you're not even reading the rest of this post. You're trying to figure out how the he** she's doing that. If you're anything like me you've taken a moment to try to put your hand on the floor next to your leg... forget lifting anything, you can't even put your hand and leg on the floor at the same time, can you!?
Because I sure can't.
And there's no way my legs can do that.
I want to do yoga now (well, okay, I've always sort of wanted to do yoga).
I want to stick this picture up on my wall so I can look at it everyday and remind myself that I can't stretch anymore.
Who cares about clothes when you have images like this floating around in a catalog. Clearly I'm not the target market here, but I'm now really curious about who exactly is.
Okay, now here's the real question... raise your hand if you can do that?
That's what I thought....
Now, first, lets just clarify that I've never purchased anything from these guys before, but I imagine that Gap sold them my address. I'm okay with that... I like junk mail.
But here's the point. As your strolling through the catalog you come across a yoga section with what I can only describe as some of the worst marketing I have ever seen.
Why?
Because the photos clearly and decisively distracted me from the product.
Let me give you an example:
 | ||
| source: athleta.com |
Yes. You see. I'll bet you're not even reading the rest of this post. You're trying to figure out how the he** she's doing that. If you're anything like me you've taken a moment to try to put your hand on the floor next to your leg... forget lifting anything, you can't even put your hand and leg on the floor at the same time, can you!?
Because I sure can't.
And there's no way my legs can do that.
I want to do yoga now (well, okay, I've always sort of wanted to do yoga).
I want to stick this picture up on my wall so I can look at it everyday and remind myself that I can't stretch anymore.
Who cares about clothes when you have images like this floating around in a catalog. Clearly I'm not the target market here, but I'm now really curious about who exactly is.
Okay, now here's the real question... raise your hand if you can do that?
That's what I thought....
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